About Us
INSPIRED BY NATURE FOR NATURE
Our Philosophy
We believe in innovations that work for and with nature, innovations that provide simple solutions to harmful pollutants such as single-use plastics. Pauji is about finding the balance between our everyday necessities in this modern world while respecting, protecting, and reducing our footprint on it.
Our story
Pauji Outdoors was first inspired by the captivating town of Pauji in the southern edge of the Gran Sabana, Venezuela. This town is home to the Pemon Indians as well as to many individuals who decided to trade in their city life for a simpler and more sustainable lifestyle alongside the indigenous people. Our founder traveled to this town at the age of 16, where she first discovered the importance of cultivating a deep connection between oneself and nature. After visiting this natural paradise, Cristina profoundly changed her lifestyle to one that places an ecological lens on all of her daily activities. She began to scuba dive at the age of 21 and developed an unparalleled passion for the ocean after witnessing the impact single-use plastics have on all marine life. Her unconditional love for nature and for protecting its wildlife fueled her to create Pauji Outdoors. Our philosophy is based on finding the balance between what is beneficial for both nature and humans by placing that same ecological lens on our daily consumption.
Founder & Creative Director
Originally from the robust and dynamic city of Caracas, Venezuela, Cristina Gonzalez first discovered her connection with the environment in the Amazonian town of Pauji, located in her vibrantly biodiverse home country. Her adventures living and traveling across nations whose communities and ecosystems have been affected by factors such as coral bleaching, plastic, air, and water pollution allowed her to first-handedly see the negative effects of human’s unconscious behavior towards the environment.
These experiences shifted her perception of the world & over the past few years she has placed a conscious lens on her daily interactions with the world. Cristina’s active lifestyle keeps her outdoors as she does long distance biking (cross country in 2016), scuba diving, and running. She actively works to promote sustainable living via her Instagram blog, @cristybliss, where you can find her iconic hashtag, #betheactiveyou, be inspirationally exemplified.
Pauji was born out of the necessity to take responsibility of the impact we have on the planet by cutting out single-use plastics. Cristina’s passion for the conservation of our precious environment can be seen through her consistency and dedication in educating communities on the positive impact our actions can have by placing this eco-friendly lens on. Cristina invites all those who choose to join her on this journey towards a sustainable world.